Posted by alya at 9:08 PM
Read our previous post
Toyota on Monday launches its first tiny car in India; Etios Liva price between Rs 3.99 lakh and Rs 5.99 lakh. The Etios Liva script Toyota's entrance into the extremely well-liked top tailgate fragment.
Price of a variety of variant is as follows:
Liva J: Rs 3.99 Lakh
Liva G: Rs 4.59 Lakh
Liva G SE: Rs 5.05 Lakh
Liva V: Rs 5.49 Lakh
Liva VX: Rs 5.99 Lakh
This will build the 1.2-litre car as of the world's top carmaker viable, the greatest-growing piece in the 2.5-million Indian people along for the ride car marketplace, and force rival to think cost cut.
Toyota Motor's Indian division expects to sell more than 100,000 Etios sedans and hatchbacks in 2012. "With Liva we will now be a comprehensive maker in India, present a full assortment of yield include the magnificence SUV Prado... Liva is a very helpful fashionable and full of life car.
The company had previous late its get underway from April to June. The assessment was taken to shrink the extensive for the future epoch ensuing from the awe-inspiring reaction expected for the Etios, it added.
"Keeping the aim purchaser in mentality a swerve of young-looking and fun to the top tricks have been wrinkled up as a part of the promotion crusade. The let somebody see closure is the TV ad promotion, which will attribute music tranquil by the music genius A R Rahman," the statement said.
The conception vehicle of Etios and Etios Liva were first unveil at automobile Expo last year in Delhi and later on travelled to from corner to corner the country with the 'Toyota Q-World' realization out to more than one lakh approaching customers, Toyota said.
"The Etios has been very well established by our clientele transversely the marketplace. We have delivered more than 20,000 cars as on date," Toyota said.
Toyota Etios, final at Rs 4.96 lakh, has got a big reply and the business has already delivered over 20,000 Etios to clients with around 10,000 units more on booking list. The company expects Liva to get an even improved reply. Toyota has follow a top down come up to in India after beginning its larger vehicle like Camry sedan and costly SUVs like Prado and Land Cruiser before rolling out Etios and now Liva.
It has enjoy just achievement so far with minor model like Innova and Fortuner creature fragment head net over 50% promote distribute in the segment. The spreading out in portfolio and largely sales will help Toyota increase its used car business. Maruti sell 20-22% of its new cars from its second-hand car dealing True Value and Toyota plans to reach the same level by 2013 from its U-Trust business.
The company will get underway second-hand car business in 15 outlets by the end of this year and expand its sale set-up to over 150 dealerships.
